The latest issue of The Escapist features an article by Bonnie Ruberg, Video Game Merchandise: Fandom, Gender and Gamers as Shoppers. I learned several things from the article, including the existence of the term “manpurse,” and that video game merchandise is popular enough to warrent poser accusations.
Ruberg finds an interesting contradiction:
You might think that, like other supposedly childish elements of videogame culture, gaming merch would be more often associated with women gamers than men. Yet, that isn’t so. Why? Of course, some of it can be explained with the old stereotypes. For example, if collecting is linked to hardcore fandom, then it can’t be a female thing, because women (so the thinking goes) are not hardcore fans. Plus merchandise that sells through sex appeal is much less likely to be aimed at female gamers.
Isn’t fandom (in the slash-writing, character-shring sense) usually dominated by women? Or does video game fandom draw a different crowd than books and television entirely?